Valuation multiples is arguably the simplest and widely used valuation metric. It is actually one of my favorite ways to value a stock. For those who are interested to learn about it, this link will bring you to a useful primer presented by UBS research analysts.
http://pages.stern.nyu.edu/~ekerschn/pdfs/readingsemk/EMK%20NYU%20S07%20Global%20Tech%20Strategy%20Valuation%20Multiples%20Primer.pdf
Enjoy!
Kind Regards,
Ari
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